Marketing Campaign Management with Generative AI course equips participants with the skills to execute marketing campaigns that align with strategic objectives and testing plans. By leveraging generative AI, participants will learn to enhance campaign efficiency and effectiveness across multiple marketing channels. Participants will also develop the ability to monitor campaign performance on various media platforms, analyze campaign data, and gather feedback to recommend improvements. This course emphasizes customer engagement and provides actionable insights to refine marketing strategies continually.



1. Execute marketing campaigns with generative AI aligned with campaign objectives, marketing strategies, operational plans, and budgets.
2. Execute pre-campaign testing plans based on gathered data to optimize marketing strategies.
3. Monitor campaign performance and effectiveness in accordance to operational plans and performance measures.
4. Monitor media platforms taking in consideration of marketing mix and competitors' responses.
5. Analyze product types, campaign schedules, evaluation data, stakeholders’ feedback and online platforms to improve future mar-keting campaigns.

WSQ Course | Up to 70% Course Funding

Eligible for Claim Period: 04 Sept 2024 - 03 Sept 2026

Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Part Time

• Practical Assessment
• Written Assessment
• Case Study Assessment

1. Marketing Professionals: Enhance digital marketing knowledge and leverage generative AI for effective campaign planning and optimization.
2. Content Creators: Create engaging, AI-optimized content using tools
3. Singapore-Based Marketers: Tailor digital campaigns to the local market using AI strategies for better ROI.
4. Digital Marketers: Improve targeting, speed up campaign iterations, and optimize both paid and organic efforts.
5. Career-Driven Individuals: Boost digital marketing skills, explore AI-driven audience segmentation, SEO, and persona creation.
6. AI Enthusiasts: Stay updated on AI marketing trends and gain hands-on experience with AI tools to drive business results.
7. Post-Campaign Analysts: Use AI insights to refine strategies and improve campaign performance.

2 Days

16 Hours (9.30am - 6.30pm)

1.Execute marketing campaigns with generative AI aligned with campaign objectives, marketing strategies, operational plans, and budgets.

2.Execute pre-campaign testing plans based on gathered data to optimize marketing strategies.

3.Monitor campaign performance and effectiveness in accordance to operational plans and performance measures.

4.Monitor media platforms taking in consid11eration of marketing mix and competitors' responses.

5.Analyze product types, campaign schedules, evaluation data, stakeholders’ feedback and online platforms to improve future mar-keting campaigns.

1.使用生成式 AI 执行营销活动，使其与营销目标、营销策略、运营计划和预算保持一致。

2.根据收集到的数据执行前期营销测试计划，以优化营销策略。

3.根据运营计划和绩效指标，监测营销活动的表现和效果。

4.监测媒体平台，考虑营销组合和竞争对手的反应。

5.分析产品类型、营销活动时间表、评估数据、利益相关者反馈和在线平台，以改进未来的营销活动。

Add On (Choose 1) 附加内容，选其一

I. Meta (Facebook & Instagram) & Tiktok

✅ Master Tik Tok Affiliare Marketing | Tik Tok 联盟营销技能

✅ Exclusive TikTok Tools: Master Tools to Create Content on Tik Tok | 掌握Tiktok编辑工具

✅ Hands-On Practice: Gain real experience creating content and campaigns | 玩转短视频与营销策略

✅ AI Content Creation: Discover how AI can help you craft stunning visuals and viral content | AI生成精彩文案与内容

✅ Trendy Marketing Strategies: Stay ahead with the latest techniques | 掌握最新流量密码，打造吸睛策略

✅ Monetization Hacks: Uncover secrets to earning through social media monetization | 掌握带货变现秘诀

II. XHS (RedNote)

✅Divert traffic to minimize being restricted and banned | 如何引流减少被限流和封号

✅Improve the likes, comments and interaction | 如何提高小红书文案的点赞评论和提高互动

✅Growth your fans | 如何增粉的技巧+涨粉后如何维持粉丝粘性

✅Create popular content | 如何写出爆款文案+分析爆文有什么特点

✅Choose of note cover and select suitable title & methodology | 小红书笔记封面和标题的选择技巧+流量背后的逻辑

✅Manage holiday marketing content | 如何打动用户+做好节日营销

✅Step by Step Techniques for creating a completed note | 手把手指导如何生成一篇完整的笔记技巧

Singapore Workforce Skills Qualifications (WSQ)

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:

• Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
• Promote holistic development of the workforce through technical and generic skills and competencies;
• Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
• Encourage lifelong learning.

Quality Assurance

WSQ is underpinned by a strong quality assurance framework. From developing competency standards, to accrediting training providers to awarding WSQ qualifications, stringent criteria are applied to ensure best standards and delivery. A structured and efficient system has been established to help build a strong training infrastructure that supports Singapore's workforce development.