Marketing Campaign Management with Generative AI

TGS-2024048723

What's In It For Me

Unlock the power of Generative AI to build, launch, and manage high-impact marketing campaigns across major platforms. In this immersive workshop, you’ll go beyond theory — we’ll dive deep into real campaign projects on Meta (Facebook & Instagram), TikTok or XHS (RedNote). Learn how to use AI to craft strategy, generate creative assets, set up ad funnels, automate campaign workflows, and optimize performance in real time.

Course Overview

WSQ Course | Up to 70% Course Funding


Eligible for Claim Period: 04 Sept 2024 - 03 Sept 2026

Training provider: SOQ International Academy Pte. Ltd. (201723514D)


Training Type

Part Time


Who Should Attend

This course is perfect for anyone who wants to confidently understand, apply, and master Generative AI in marketing, business, and everyday work. It’s ideal for:

✔️Working Professionals – Boost efficiency and creativity using AI tools to enhance daily tasks and marketing outcomes.

✔️Digital & Marketing Professionals – Deepen your digital marketing expertise and leverage Generative AI for smarter campaign planning, content creation, and performance optimization.

✔️Content Creators & Social Media Managers – Learn to create engaging, AI-optimized content, images, videos, and copy for platforms like Meta, TikTok, and Xiaohongshu (XHS).

✔️Post-Campaign Analysts – Master the use of AI insights to measure campaign results, refine strategies, and improve ROI.

✔️Business Owners & Managers – Discover how AI can transform branding, advertising, and customer engagement for your company.

✔️Students & Jobseekers – Future-proof your career with practical AI and digital marketing skills in high demand across industries.

✔️AI Enthusiasts – Stay ahead of trends and gain hands-on experience with real AI tools used in today’s marketing landscape.



Course Duration

2 Days | 16 Hours


Course Outline

✔️Learn the latest Generative AI platforms to create content, visuals, videos, and music that drive engagement and conversions.

✔️Use AI to design and launch full marketing campaigns aligned with objectives, strategy, and budgets.

✔️Gain real experience managing content and ads across top social platforms.

✔️Discover how to generate scroll-stopping posts, captions, and visuals using trending AI tools.

✔️Leverage data and AI insights to fine-tune audience targeting and messaging before launch.

✔️Monitor performance, evaluate results, and use AI analytics to boost ROI.

✔️We always teach the most in-demand and up-to-date ones to keep you future-ready.



Certification Obtained and Conferred by

Singapore Workforce Skills Qualifications (WSQ)

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:

  • Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
  • Promote holistic development of the workforce through technical and generic skills and competencies;
  • Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
  • Encourage lifelong learning.

 

Quality Assurance

WSQ is underpinned by a strong quality assurance framework. From developing competency standards, to accrediting training providers to awarding WSQ qualifications, stringent criteria are applied to ensure best standards and delivery. A structured and efficient system has been established to help build a strong training infrastructure that supports Singapore's workforce development.


Course Objectives

The Marketing Campaign Management with Generative AI course aims to equip participants with the skills to execute marketing campaigns that align with strategic objectives and optimized testing plans. Through the use of generative AI, participants will learn to enhance the efficiency and effectiveness of campaigns across various marketing channels. Additionally, participants will gain the ability to monitor campaign performance across multiple media platforms, analyze data, and gather feedback to drive continuous improvement. This course focuses on customer engagement and provides actionable insights to refine and adapt marketing strategies for long-term success.


Course Learning Outcome

✔️LO1: Execute marketing campaigns with generative AI aligned with campaign objectives, marketing strategies, operational plans, and budgets.

✔️LO2: Execute pre-campaign testing plans based on gathered data to optimize marketing strategies.

✔️LO3: Monitor campaign performance and effectiveness in accordance to operational plans and performance measures.

✔️LO4: Monitor media platforms taking in consideration of marketing mix and competitors' responses.

✔️LO5: Analyze product types, campaign schedules, evaluation data, stakeholders’ feedback and online platforms to improve future marketing campaigns.


Hands On Practical & Demonstration (Choose 1)

TikTok Marketing Management OR XHS (小红书) Marketing Management 


Pre-requisites

✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments

✔️Aged 21 years and above.

✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.

✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.



Medium of Instruction & Trainer

The course will be conducted in English and Mandarin.

Presentation slides will be provided in bilingual format, while assessments will be administered in English.


Funding Information
  • SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
  • Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
  • Skillsfuture Enhanced Training Support for SMEs
  • Corporate Absentee Payroll (AP)
  • SkillsFuture Credit (SFC)
  • SkillsFuture Enterprise Credit (SFEC)
  • Union Training Assistance Programme (UTAP)


Please check under "Pricing“ tab for details


Additional Notes

Learner are required to bring their own laptop for the practical purpose


Price
Course Fee Payable
Original Fee No GST
Course Fee $1,000.00
Individual Pricing (Fee payable to Training Provider) No GST
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39 / Singapore PR / LTVP+ $500.00
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40 $300.00
Corporate Pricing (Fee payable to Training Provider)
Non-SME No GST
Non-SME $500.00
SME No GST
Skillsfuture Enhanced Training Support for SMEs - Singapore Citizen/ Singapore PR $300.00

Please note that prices are subjected to change.
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