This course provides a comprehensive foundation in managing and communicating brand value through strategic storytelling. Learners will develop the ability to craft compelling brand communication concepts that address stakeholder needs while effectively highlighting product or service benefits. Emphasis is placed on capturing customer insights and monitoring feedback using active listening strategies to understand brand perception and influence reputation. Participants will also plan and execute integrated marketing and public relations campaigns aligned with brand positioning to enhance brand visibility. Through performance tracking using key indicators, learners will evaluate campaign impact and recommend improvements to optimize branding effectiveness.

WSQ Course | Up to 70% Course Funding

Eligible for Claim Period: 05-12-2025 - 04-12-2027

Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Part Time

This course is perfect for anyone who wants to build a strong, believable brand — and communicate it with clarity, strategy, and storytelling. It’s ideal for:

✔️ Aspiring marketers, branding executives, and communications beginners who want a solid foundation in brand storytelling, visual concepts, and brand positioning

✔️ Content creators, videographers, and social media teams who want to plan brand stories using storyboards, short-form video concepts, and structured narratives that align with brand strategy

✔️ PR, corporate communications, and customer experience professionals who manage brand perception and need to translate messaging into clear visual and video-based communication

✔️ Business owners, founders, and managers who want to use video storytelling to increase brand visibility, trust, and engagement across marketing and PR campaigns

✔️ Sales, service, and front-line leaders who want to capture customer insights and turn real feedback into authentic brand stories and campaign ideas

✔️ Beginner to intermediate learners — no filming or design background required. You’ll be guided step-by-step in translating brand ideas into storyboards, campaign visuals, and simple video concepts

2 Days | 16 Hours

✔️AI-Powered Storyboarding for Brand Storytelling - Learn how to use AI to transform brand ideas into clear storyboards, scripts, and visual sequences that communicate brand value with purpose.

✔️Smartphone Video Shooting for Professional Brand Content - Master practical techniques to shoot high-quality brand videos using just a smartphone — no fancy gear, just smart setup and execution.

✔️Visual Storytelling Through Angles, Framing & Movement - Understand how different camera angles, framing, and motion influence perception, emotion, and storytelling impact in brand videos.

✔️AI-Assisted Video Editing for Speed, Consistency & Impact - Use AI tools to streamline editing, enhance visuals, add captions, and maintain brand consistency across video content.

✔️Emotional Branding with AI Music & Sound Design - Explore how tone, rhythm, and AI-generated music shape emotional response and strengthen brand identity in storytelling.

✔️AI-Driven Video Storytelling for Personal & Corporate Branding - Use AI to create tailored visuals, effects, and themes that strengthen brand identity and engagement across marketing and PR campaigns.

Singapore Workforce Skills Qualifications (WSQ)

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:

• Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
• Promote holistic development of the workforce through technical and generic skills and competencies;
• Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
• Encourage lifelong learning.

Quality Assurance

WSQ is underpinned by a strong quality assurance framework. From developing competency standards, to accrediting training providers to awarding WSQ qualifications, stringent criteria are applied to ensure best standards and delivery. A structured and efficient system has been established to help build a strong training infrastructure that supports Singapore's workforce development.