This course emphasizes the importance of performing effective product demonstrations based on the types of information about the products and services to be presented in beauty care industry. Learners become effective in performing product demonstrations when they apply competently the different methods of demonstration while probing for customer’s requirements using effective communication skills. The course is designed to include all essential skills and competencies in this area of expertise. SOQ incorporates practical learning including demonstration and hands-on practice with focus of enabling learners effectively transfer their learning and apply in the workplace within the retail, beauty & wellness environment.

WSQ Course | Up to 70% Course Funding

Eligible for Claim Period: 16 Jul 2021 – 15 Jul 2025

Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Part time (2 Days)

• Written Assessment
• Roleplay Assessment

• New entrants seeking to switch into the retail industry and gain the competencies in conducting effective demonstration to customers
• Sales, marketing, consultant and product advisor

2 Days

16 Hours (9.30am - 6.30pm)

1.Preparation for products demonstrations according to organisational procedures

2.Legalisatioin, SOPs and other documentations for products demonstrations

3.Apply effective communication skills to identify customers’ requirements

4.Apply the methods of demonstration to present and demonstrate effectively 

5.Types of information and demonstration method (Contextualised content) - Choose one:

1.In-Store & In-service Product demonstrations

• Product demonstration with healthy body meridian
• Pre/post treatment advisory & communication
• Contraindication & types of information to be collect and present
• Hands on practical in-service demonstration

2.In-Store & Digital demonstrations

• Product demonstration with New Media such as Xiao Hong Shu and other AI content generated platform
• IP and brand positioning with new media
• New media's content/ image/ video creative production (Canva, ChatGPT, CutPro)
• Other hands's on management & FAQs on selected digital platform

3.Trade Show or Roadshows

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1.根据企业·程序为产品演示做准备

2.产品演示的准则, SOP等文件

3.使用有效的沟通技巧采集信息与顾客需求

4.运用有效的演示技巧展示产品特点与符合顾客需求

5.信息类型和演示方法（情境化内容） 选择一项：

1. 店内与服务中产品演示

• 健康身体拨的演示
• 治疗前/治疗后- 咨询和沟通
• 护理禁忌症和要收集和提供的信息类型
• 进行服务中演示

2.店内与电子演示

• 使用新媒体进行产品演示（包括小红书、抖音、人工智能与其他社交媒体平台）
• 新媒体的IP和品牌定位
• 新媒体内容/图像/视频创意制作
• 其他营运，逻辑与疑问

3.贸易展览或路演

Singapore Workforce Skills Qualifications (WSQ)

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:

• Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
• Promote holistic development of the workforce through technical and generic skills and competencies;
• Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
• Encourage lifelong learning.

Quality Assurance

WSQ is underpinned by a strong quality assurance framework. From developing competency standards, to accrediting training providers to awarding WSQ qualifications, stringent criteria are applied to ensure best standards and delivery. A structured and efficient system has been established to help build a strong training infrastructure that supports Singapore's workforce development.