The program offers students an opportunity to understand the technical know-how about starting and running his or her own business as well as the expectations of employers from employees especially in this ever-changing business dispensation. This program does not only deal with local businesses as case study. It is designed to use the international market scene to challenge students to being proactive, as employees are being give herculean tasks to deliver across various parts of the world irrespective of the challenges they face going across borders.

The qualification consists of 4 mandatory units with a total of 208 hours of Guided Learning (GL) to achieve the full qualification.

The mandatory module and skills the learner will perform are:

MODULE 1: Business Sales Communications

This course introduces learners how to handle customers in developing effective communications. The students will understand how to read body languages of the clients and solving customers complaints to achieve customers’ satisfactions.

MODULE 2: Marketing

This module shows the importance of applying marketing concepts to enhance organisational growth. The students will understand the benefits of studying marketing processes as part of management and gaining the customer trust through satisfaction as the end point.

MODULE 3: Digital Marketing

This module shows the use of digital technology to assist with sales and marketing of the company. The students will be able to understand and learn how to use the different channels online to achieve better KPI for sales.

MODULE 4: Sales Proposal and Negotiation

This modules will shows the different proposal stage and how to negotiate with customers. The students will learn and practice how to do a sales proposal, presentation and different negotiation skills. They will benefits with the practices in classes and learn with valuable feedbacks.

----------------------------------------------------------------------

此课程提供了学生深入了解如何启动和经营自己业务所需技术知识的机会。同时，我们还强调在这个不断变化的商业环境中，雇主对员工的期望。与其他类似课程不同的是，此课程不仅仅限于使用本地企业作为案例研究，更进一步地以国际市场为舞台，通过激发学生的主动性来挑战他们。在我们的课程中，学生将被引导探索国际市场的复杂性，以培养他们在全球范围内运营业务所需的技能。我们的目标是让学生能够应对来自世界各地的繁重任务，无论他们在跨越边境时面临的具体挑战是什么。此课程关注全球商业趋势和跨文化交流的重要性。学生将有机会深入了解全球商业运作，并在全球化的视野下发展他们的职业生涯。通过本计划，学生将不仅仅获得技术上的专业知识，还将培养出色的全球意识和跨国业务技能。

单元1：业务销售沟通

探讨如何处理客户以建立更加有效的沟通。学员将学习如何敏锐地解读客户的身体语言，更好地理解客户的需求和期望。我们将注重培养学生解决客户投诉的能力，以提升客户满意度。我们将侧重实际案例和模拟情境，帮助学生在真实的业务环境中应对各种挑战，培养他们在销售过程中建立积极且持久关系的能力，为未来的职业发展打下坚实基础。

单元2：市场营销

了解将营销过程视为管理的一部分的好处，并学会通过满足客户期望来建立客户信任，以实现最终的业务目标。我们将关注市场营销的实际运作，帮助学生理解如何制定和执行有效的营销战略，以满足当今复杂市场的需求。学员将不仅仅具备理论上的市场知识，更将培养实际应用这些概念的能力。我们将借助案例研究和实际项目，让学员在模拟和真实市场环境中进行实践，以提高他们的决策和执行能力。

单元3：电子营销

了解电子营销的策略和实施，培养他们在数字平台上推动销售的能力。我们将引导学员探索各种在线渠道，了解如何有效地利用社交媒体、电子邮件营销和其他数字工具来扩大市场份额。这将使学员具备适应快速发展的电子营销领域的能力，为他们的职业发展增添新的竞争优势。

单元4：销售提案和谈判

实践制定销售提案、展示以及不同的谈判技巧。通过实际案例和模拟情境，学员将深入了解在销售过程中如何有效地提出建议，并学会运用灵活的谈判策略。我们强调实际经验和反馈，确保学生能够在真实商业环境中应对不同的销售场景，并适应客户的需求。这将使学员在销售提案和谈判领域更加自信和熟练。

Diploma | SOQ International Academy

Eligible for Claim Period: NA

RECOGNITION

Upon successful completion, graduates of this programme can pursue their career as business specialsts

SOQ INTERNATIONAL Academy is registered with the Committee for Private Education (CPE)

Registration No.: 201723514D

Registration Period: 09 June 2022 – 08 June 2024

----------------------------------------------------

Attendance requirement: min 75% attendance

Course completion requirements: Fulfill at least 75% min attendance and pass all assessments (Refer to mode of assessment for details)

Part Time

• Group project & business proposal
• Theory Examination
• Presentation

• New entrants seeking to switch into the business development industry and gain the competencies in manage a business
• Experienced learner who wish to upgrade their skills and qualification

There are opportunities for a graduate:

• Admin / secretary
• HR Manager / Executive
• Marketing Manager / Executive
• Operation Manager / Executive
• Business Analyst
• Human Resources Manager
• Sales Representative
• Financial Analyst
• Project Coordinator
• Entrepreneur/Small Business Owner
• Supply Chain Manager / Executive
• Business Development Officer

Course Duration (Part Time)

6 months (Include Exam) / 1 day per week / 9.30am-6.30pm (8 Hrs)

2024 - INTAKE 1

Day Class (Classroom Date)

🔸Semester 1 (M1 & M2): 3 Jan, 7 Feb, 8 Mar (3 Days)

🔸Semester 1 (Exam): 28 March 2024

🔸Semester 2 (M3 & M4): 3 Apr, 7 May, 4 Jun (3 Days)

🔸Semester 2 (Exam): 26 June 2024

🔸Final Presentation: Pending

🔸Time: 9.30am - 6.30pm

Night Class (Classroom Date)

🔸Semester 1 (M1 & M2): 8 Jan, 15 Jan, 22 Jan, 5 Feb, 19 Feb, 26 Feb, 4 Mar, 11 Mar, 18 Mar (9 Days)

🔸Semester 1 (Exam): 28 March 2024

🔸Semester 2 (M3 & M4): 1 Apr, 15 Apr, 22 Apr, 6 May, 13 May, 20 May, 3 Jun, 10 Jun , 24 Jun (9 Days)

🔸Semester 2 (Exam): 26 June 2024

🔸Final Presentation: Pending

🔸Time: 7pm-9/10pm

2024 - INTAKE 2

🔸TBC

Learning Hour: 208 Hrs

Blended learning included:

• Classroom face-to-face training: 64 Hours

• Asynchronous e-learning: 144 Hours

• Online quiz

• Mock Up test

MODULE 1: Business Sales Communications

• Explain the different ways of communication and its effectiveness in different customers

• List the different body language from customers

• Explain effective ways to solve customers complaints

• List different communication icebreakers and use them to have better relationships with the customers.

• Use negative feedbacks and experiences and turn them into positive ones

MODULE 2: Marketing

• Explain how to use marketing strategies and processes to achieve good customer relationship.

• List steps necessary for understanding how the marketplace and the customer relates.

• Illustrate the strategies of a market that is customer oriented and driven.

• Explain the importance of marketing channels as related to customer satisfaction.

• State the relationship between sustaining a market, corporate/social responsibilities, and organisational ethics.

• State the benefits of sustaining a healthy competition amongst rivals.

MODULE 3: Digital Marketing

• Explain how the internet and social media will affect the consumer behaviour and expectations.

• List the steps to enhance on customer experiences through customer journey mapping

• Explain how to use paid advertisements to reach and convert on different internet platforms

• Explain how digital marketing will impact the business

• State the steps to use digital media to develop strategies.

MODULE 4: Sales Proposal and Negotiation

• List the different ways of presenting products or services to clients

• Explain the different strategic and negotiation skills that will achieve sales success during negotiation.

• List your own negotiation styles and skills and use them to close sales

• State the different method to enhance customers’ loyalty

• List the reasons of rejections and how to overcome them

----------------------------------------------------------------------

SOQ International Academy | Diploma

SOQ International Academy (School of Business) is a renowned global organization specializing in qualifications for the business industry. As a registered Private Education Institution (PEI) with the Committee of Private Education (CPE), we provide accredited Diploma courses. At SOQ, we offer learners high-quality regulated qualifications that enhance their employability, specialize their subjects, and improve their skills.

Since our establishment in 2013, we have assisted over 32,000 learners in launching successful careers in the retails and business industry. Furthermore, SOQ is recognized as an approved training organization (ATO) by the Singapore SkillsFuture Agency (SSG), enabling us to deliver WSQ-accredited learning programs in the retail, beauty, and wellness industry.

At SOQ, our guiding philosophy is "Success Of Quality," which permeates every aspect of our organization. Our learners receive guidance and mentorship from facilitators who hold the mandatory SSG ACTA/ACLP qualifications, and many of them even possess DACE/DDDLP qualifications. Additionally, learners benefit from our trainers' extensive industry experience.