This 2-day training will be conducted via interactive lectures with various group discussions and hands-on activities.

1. learners will be introduced to the foundations of marketing strategy and the range of digital marketing channels and platforms available. They will learn how to leverage generative AI to effectively assess the advantages and disadvantages of key channels and select the optimal mix aligned with business goals and target audience.
2. learners will build on the channel knowledge and focussing on utilising generative AI tools to develop integrated digital marketing plans across channels that engage customers. They will learn how to create comprehensive plans tailored to your strategy and audience personas using AI-generated insights.
3. learners will cover creating engaging, strategic content across digital channels using generative AI and best practices. They will learn how to leverage AI to efficiently produce quality content optimized for your brand and audience across formats, channels and campaigns.
4. learners will cover how to successfully implement integrated digital marketing campaigns across tactics using generative AI. This involves effectively combining elements like content, advertising and email marketing into cohesive campaigns.
5. learners will focus on using generative AI to analyse campaign data across channels and optimize performance. They will learn how to leverage AI-generated insights to continuously improve marketing effectiveness based on key success factors. This will allow learners to close the loop on the marketing activities covered in Units 1 to 4 and let them estimate how well (or not) their marketing campaigns have been performing for the business so that they can take targeted steps to improve the results.

At the end of the course, the learners will be assessed through a Case Study and Written Assessment.

WSQ Course | Up to 70% Course Funding

Eligible for Claim Period: 26 Dec 2023 – 25 Dec 2025

Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Part Time

• Case Study
• Written Assessment
• Oral Assessment

1. Marketing Professionals: Enhance digital marketing knowledge and leverage generative AI for effective campaign planning and optimization.
2. Content Creators: Create engaging, AI-optimized content using tools
3. Singapore-Based Marketers: Tailor digital campaigns to the local market using AI strategies for better ROI.
4. Digital Marketers: Improve targeting, speed up campaign iterations, and optimize both paid and organic efforts.
5. Career-Driven Individuals: Boost digital marketing skills, explore AI-driven audience segmentation, SEO, and persona creation.
6. AI Enthusiasts: Stay updated on AI marketing trends and gain hands-on experience with AI tools to drive business results.
7. Post-Campaign Analysts: Use AI insights to refine strategies and improve campaign performance.

2 Days

16 Hours (9.30am - 6.30pm)

Key Skills and Topics Covered:

• Marketing Strategies with Generative AI:
• AI Copywriting: Generate compelling marketing copy for ads, product descriptions, and social media.
• AI Video Production: Create and edit videos quickly for a strong social media presence.
• Dynamic Image Design: Craft professional posters and images effortlessly with AI.
• Personalized Storybooks: Use AI to create unique, customizable storybooks for families.
• AI Music Creation: Compose original music to strengthen brand connections.
• Smart Q&A Systems: Design intelligent customer service tools to improve interaction and gather insights.

Final Project: Learners will be able to use AI to create customized content, images, and videos tailored to specific needs.

关键技能与主题：

• 使用生成式AI的营销策略：
• AI文案写作：生成引人注目的广告、产品描述和社交媒体文案。
• AI视频制作：快速创建和编辑视频，增强社交媒体影响力。
• 动态图像设计：利用AI轻松制作专业海报和图片。
• 个性化故事书：使用AI为家庭创建独特的、可定制的故事书。
• AI音乐创作：创作原创音乐，加强品牌情感联系。
• 智能问答系统：设计智能客户服务工具，提升互动效果并收集市场洞察。

最终项目：学员将能够使用AI创建符合特定需求的个性化内容、图像和视频。

Singapore Workforce Skills Qualifications (WSQ)

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:

• Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
• Promote holistic development of the workforce through technical and generic skills and competencies;
• Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
• Encourage lifelong learning.

Quality Assurance

WSQ is underpinned by a strong quality assurance framework. From developing competency standards, to accrediting training providers to awarding WSQ qualifications, stringent criteria are applied to ensure best standards and delivery. A structured and efficient system has been established to help build a strong training infrastructure that supports Singapore's workforce development.