This 2-day training will be conducted via interactive lectures with various group discussions and hands-on activities.
learners will be introduced to the foundations of marketing strategy and the range of digital marketing channels and platforms available. They will learn how to leverage generative AI to effectively assess the advantages and disadvantages of key channels and select the optimal mix aligned with business goals and target audience.
learners will build on the channel knowledge introduced in Unit 1, focussing on utilising generative AI such as ChatGPT to develop integrated digital marketing plans across channels that engage customers. They will learn how to create comprehensive plans tailored to your strategy and audience personas using AI-generated insights.
learners will cover creating engaging, strategic content across digital channels using generative AI and best practices. They will learn how to leverage AI to efficiently produce quality content optimized for your brand and audience across formats, channels and campaigns.
learners will cover how to successfully implement integrated digital marketing campaigns across tactics using generative AI. This involves effectively combining elements like content, advertising and email marketing into cohesive campaigns.
learners will focus on using generative AI to analyse campaign data across channels and optimize performance. They will learn how to leverage AI-generated insights to continuously improve marketing effectiveness based on key success factors. This will allow learners to close the loop on the marketing activities covered in Units 1 to 4 and let them estimate how well (or not) their marketing campaigns have been performing for the business so that they can take targeted steps to improve the results.
At the end of the course, the learners will be assessed through a Case Study and Written Assessment.
Course Overview
WSQ Course | Up to 70% Course Funding
Eligible for Claim Period: 26 Dec 2023 – 25 Dec 2025
Training provider: SOQ International Academy Pte. Ltd. (201723514D)
Training Type
Part Time
Mode of Assessment
Case Study
Written Assessment
Oral Interview
Who Should Attend
Professionals seeking to bridge gaps in their digital marketing knowledge and leverage the power of generative AI.
Marketing professionals aiming to differentiate and select optimal marketing channels using generative AI for effective campaign planning.
Individuals interested in developing integrated digital marketing plans that utilize generative AI strategies and tactics.
Content creators and marketers looking to enhance engagement by creating compelling content through the integration of generative AI tools, such as ChatGPT.
Singapore-based marketing professionals eager to deploy generative AI for tailored and efficient digital marketing campaigns.
Those keen on optimizing both paid and organic campaigns, analyzing data, and staying abreast of the latest AI developments in the marketing landscape.
Marketers interested in hands-on practice with generative AI tools, gaining insights and strategies to achieve business goals in the Singapore market.
Professionals wanting to explore the use of generative AI for persona creation, content optimization, SEO, and audience segmentation to drive better campaign results.
Digital marketers seeking to improve campaign iteration speed, enhance consumer targeting, and achieve higher ROI through generative AI applications.
Individuals interested in post-campaign optimization, leveraging generative AI insights for recommending strategies and detailed suggestions based on campaign performance.
Those looking to enhance their digital marketing capabilities, fostering career growth, and adding significant value to their employers in Singapore.
Course Duration
2 Days
Total Training Duration (Hour)
16 Hours (9.30am - 6.30pm)
Course Outline
Differentiate and select optimal marketing channels and strategies aligned to business goals and target audience with generative AI
Develop integrated digital marketing plans across channels to engage target customers with generative AI
Create engaging content across digital channels using generative AI and best practices for messaging, formats and timing.
Implement integrated digital marketing campaigns using tactics and elements aligned to goals with generative AI.
Analyse and optimise campaign performance across channels based on key success factors with generative AI.
AI Copywriting: Learn how to use AI tools to quickly generate engaging marketing copy, whether for advertisements, product descriptions, or social media posts.
AI Video Production: Master the use of AI tools to create and edit short videos in seconds, enhancing your brand's visual presence on social media.
Dynamic Image and Poster Creation: Use AI to generate eye-catching images and posters without the need for complex design skills, enabling the production of professional-level marketing materials.
Personalized Children's Storybooks: Explore how to use AI to create personalized children's storybooks, offering unique products for target market families.
AI Digital Characters: Learn to produce and employ AI-generated virtual characters to create friendly and attractive spokespersons for your brand and products.
Smart Questioning Techniques: Master designing intelligent Q&A systems to enhance customer service efficiency while collecting valuable market feedback.
Automated PPT Generation: Learn to use AI tools to quickly create stunning presentations, improving work efficiency and making every presentation more impactful.
AI Music Creation: Explore how to use AI tools to compose music, learning to create unique musical works that enhance your brand's emotional connection.
The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. As a continuing education and training (CET) system, WSQ supports the SkillsFuture movement to:
Promote recognition of skills and competencies to facilitate progression, mastery and mobility;
Promote holistic development of the workforce through technical and generic skills and competencies;
Support economic development by professionalising skills and competencies to drive industry transformation, productivity and innovation efforts; and
Encourage lifelong learning.
Quality Assurance
WSQ is underpinned by a strong quality assurance framework. From developing competency standards, to accrediting training providers to awarding WSQ qualifications, stringent criteria are applied to ensure best standards and delivery. A structured and efficient system has been established to help build a strong training infrastructure that supports Singapore's workforce development.
Course Objectives
By taking this course, Singapore marketing professionals will gain strategies and tactics to deploy generative AI for enhanced digital marketing campaigns. This includes efficiently creating high-quality content tailored for Singapore audiences, optimising paid and organic campaigns, analysing data, and staying updated on AI developments in marketing. Through real-world examples, participants will obtain hands-on practice with using generative AI tools in a marketing context to achieve business goals.
Course Learning Outcome
The learning units are designed to progress in a logical sequencing using part-to-whole packaging to bring learners through the foundational knowledge and abilities to develop cohesive skills in integrated marketing in this order:
LO1: Differentiate and select optimal marketing channels and strategies aligned to business goals and target audience with generative AI
LO2: Develop integrated digital marketing plans across channels to engage target customers with generative AI
LO3: Create engaging content across digital channels using generative AI and best practices for messaging, formats and timing.
LO4: Implement integrated digital marketing campaigns using tactics and elements aligned to goals with generative AI.
LO5: Analyse and optimise campaign performance across channels based on key success factors with generative AI.
Pre-requisites
Important note:
Attendance requirement: min 75% attendance
Course completion requirements: Fulfill at least 75% min attendance and pass assessments - competent (Refer to mode of assessment for details)
Aged 21 years and above.
Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.
Cognitive Level (Low to Mid):
Participants possess at least primary education or its equivalent
Basic command of English language and able to converse in English
Affective Level (Mid to High):
Employer-sponsored individuals who are self-motivated to hone their skills and competencies in the retail and marketing industry
